Privacy Policy

Privacy Policy
Effective Date: [30/3/25]
‍Introduction
Welcome to [OptiValora] ("we," "our," "us"). Your privacy is important to us, and this Privacy Policy explains how we collect, use, and protect your personal data in compliance with UK privacy laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
‍Contact Details
For any privacy-related inquiries, please contact:
OptiValora LTD
help@optivalora.com
It is important that the information we hold about you is accurate and up to date. Please inform us of any changes to your personal data by emailing us at help@optivalora.com
‍Information We Collect
We collect and process various types of personal data, including:Communication Data: Includes correspondence via contact forms, emails, texts, social media interactions, and other communication channels. We process this data to communicate with you and maintain records.
‍Customer Data: Includes data related to purchases of goods or services, such as name, billing address, delivery address, email, phone number, and payment details (processed securely via third-party providers). This data is processed for contract fulfillment.User Data: Includes data about how you interact with our website, such as login details, content posted, and website usage analytics. This helps us improve our website experience.
‍Technical Data: Includes IP address, browser type, device details, operating system, page views, navigation paths, and analytics from tracking systems to monitor website performance.
‍Marketing Data: Includes preferences for receiving marketing communications and data for advertising and promotional campaigns.
‍How We Use Your Information
We use your data for purposes such as:Providing and improving our website, products, and servicesPersonalizing user experiences and delivering relevant contentConducting targeted marketing, advertising, and remarketing campaignsEnsuring website security, fraud prevention, and risk managementComplying with legal obligations and regulatory requirementsInternal research and business developmentLegal Basis for Processing Data
We process personal data under the following legal grounds:Contractual Necessity: When data is required to fulfill a contract with you.Legitimate Interests: When processing supports business interests without overriding your rights.
‍Legal Obligations: When required to comply with laws and regulations.
‍Consent: When explicit permission is given (e.g., for marketing communications).
‍Marketing Communications
We may send marketing communications based on:Your consent, if you have opted inLegitimate interests, such as growing our businessPrior engagement with our services, such as previous purchasesYou can opt out of marketing communications at any time via email or preference settings.
‍Cookies & Tracking Technologies
We use cookies to:Enhance website functionalityTrack user behavior for analyticsDeliver targeted advertisementsImprove securityYou can manage or disable cookies through browser settings.
‍Data Sharing & Third-Party Services
We do not sell personal data but may share it with:Service Providers: Hosting, analytics (e.g., Google Analytics), payment processors, marketing platforms.
‍Legal & Regulatory Authorities: To comply with legal obligations.
‍Business Transfers: In case of mergers or acquisitions.
‍International Data Transfers
If data is transferred outside the UK or EEA, we implement safeguards such as:Standard Contractual Clauses (SCCs)UK-approved data protection frameworksEnsuring equivalent security standards.
‍Data Security & Retention
We implement security measures to protect your data and retain it only for as long as necessary for its intended purposes.
‍Your Rights Under UK GDPR
You have rights to:Access, rectify, or delete your dataRestrict or object to processingWithdraw consent for marketingRequest data portabilityLodge a complaint with the ICOTo exercise your rights, contact us at help@optivalora.com
‍Third-Party Links
Our website may contain links to third-party sites. We are not responsible for their privacy practices.
‍Changes to This Privacy Policy
We may update this policy periodically. Continued use of our website constitutes acceptance of any modifications.By using our website, you acknowledge and agree to this Privacy Policy, granting us the necessary rights to process and use your data as outlined above.